Ayuso and Almeida set rules for Madrid concerts at Bernabeu

The Madrid regional government and sports director have introduced special regulations that allow Real Madrid to resume concerts at the Santiago Bernabeu. The measures overturn a post‑renovation ban that had prevented the stadium from hosting music events. The ban followed the recent stadium refurbishment, which listed concerts as a primary objective of the works. Real Madrid president Florentino Pérez said the restriction damaged the club’s prestige more than its finances. Pérez quantified concert revenue as “Los conciertos son ingresos residuales relativos al 1% del total.” He emphasized that the financial impact is marginal compared with the symbolic loss. The special rules were negotiated by Community President Isabel Díaz Ayuso and sports councilor José Manuel Almeida. Their approval restores the venue’s intended multi‑use capability. Madrid’s commercial department can now plan live‑music events alongside football fixtures. The club expects the first concert to be announced in the coming weeks. Resuming concerts should improve the Bernabeu’s public profile and generate ancillary income. The new framework also signals cooperation between the club and regional authorities.