ING launches #BoostOranje campaign with presenters in Rotterdam

Today at 12:00, ING's #BoostOranje campaign was highlighted by VoetbalPrimeur presenters Raj van Pareren and Lexie Stevens as they explored Rotterdam to identify local entrepreneurs who can give the Dutch national team a positive boost. The duo split up, with Lexie visiting the Sport Performance Center Rijnmond and Raj checking the atmosphere at Bar Panenka. The assignment came from ING, which asked the presenters to find entrepreneurs in the city that could provide an extra positive boost for Oranje. Orgel Joke sent the two on their task. Lexie Stevens toured the Sport Performance Center Rijnmond, where several Dutch internationals train. Among the players she observed were Noa Lang, Denzel Dumfries and Nathan Aké, all working on their development.

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Meanwhile, Raj van Pareren stopped at Bar Panenka, a popular local bar, to gauge how the Oranje fever is being expressed among fans. He noted the lively atmosphere and the presence of supporters wearing orange. #BoostOranje encourages supporters to share positive messages on social media, using the hashtag to amplify encouragement rather than hate. The initiative aims to create a more positive online climate and make the national team feel backed by the Netherlands.

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ING hopes the campaign will continue throughout the World Cup, reinforcing the message that the country stands behind its players. The goal is simple but ambitious: to let Oranje feel that the Netherlands supports them.