PSG strengthens its squad: Ferran Torres becomes Intimissimi's muse

Paris Saint‑Germain welcomed this summer the Spanish striker Ferran Torres, who quickly added a new dimension to his profile by signing an off‑field advertising contract. Since his arrival, the club has benefited from a player who already has seven goals in eight matches, a sign of rapid adaptation and an enhanced offensive threat.

A striking advertising signature

Ferran Torres secured a noteworthy off‑field signature by becoming the face of IUMAN Intimissimi, the men's line of the famous Italian brand. The unveiled campaign features the Parisian number 9 in black and white boxers, fitted tops and poses that highlight his athletic silhouette, all set in a locker‑room atmosphere with touches of a ball.

The campaign slogan, “The best boxers, I’ve got them!”, reflects the player’s humour, who said he is “very happy to be part of this team” according to the Spanish press. This statement accompanies the footballer in this new advertising adventure, blending sport, fashion and image.

An impressive sporting career

Recruited from FC Barcelona, Ferran Torres signed with PSG until 2031, demonstrating the club’s confidence in his long‑term potential. The 26‑year‑old international has already scored seven goals in eight games, proof of his effectiveness in front of goal.

World champion with Spain in the summer of 2026, he scored the decisive goal in the final against Argentina, which boosted his popularity beyond the pitches. Already linked with the brand Under Armour, he continues his media rise thanks to this collaboration with Intimissimi.

The partnership was shared on social media, where the GQ Spain account posted the visual of the player posing with the underwear, accompanied by the text “Los mejores bóxers los tengo yo”, highlighting the campaign’s viral impact.