NEWS
Riquelme Promises Haaland Signing on El Hormiguero
Candidate Riquelme appeared on El Hormiguero to pledge signing Erling Haaland for Real Madrid if elected president. The appearance took place during the week of the presidential campaign. Florentino Pérez remains the incumbent president.
El Hormiguero commands the highest nightly audience in the prime‑time slot. Riquelme's segment aired alongside popular reality shows.
During the broadcast Riquelme displayed a white Real Madrid jersey with Haaland's name on the back. He presented the shirt without hesitation.
The stunt was designed as a media blow against Florentino. Riquelme sought a decisive visual cue to boost his electoral profile.
The presidential race has turned into a televised spectacle competing with reality programming. Public interest now extends beyond club governance to entertainment value.
Should Riquelme win, the promised Haaland transfer could reshape Real Madrid's spending strategy. The pledge adds a high‑profile dimension to the election's outcome.