Manchester City protests Betway sponsorship of Manchester United

Manchester City figures are frustrated by Manchester United’s expected Betway sponsorship. Betway has been City’s official global betting and gaming partner since July 2024. The United deal is reported to be worth around £20 million a year. Ferran Soriano announced the City‑Betway partnership in the summer of 2024 as part of the betting firm’s expanding sports portfolio. The agreement gave Betway branding rights across the Etihad Stadium. The brand will now appear on United’s training kit. Omar Berrada, who left City Football Group in July 2024 to become United chief executive, is cited by insiders as mirroring City’s commercial strategy. Berrada previously served as chief football operations officer for City’s global network. Sir Jim Ratcliffe’s investment in United preceded Berrada’s appointment. Samuel Luckhurst of Sun Sport noted that the timing clashes with Premier League rules that will ban gambling logos on front‑of‑shirt kits from next season. The regulation pushes betting firms toward training‑wear sponsorships. City’s irritation stems from a long‑standing partner now aligned with their cross‑city rivals.