Illia Zabarnyi Features in Coca‑Cola World Cup Ad Set to Marseille Anthem

Ukrainian defender Illia Zabarnyi of Paris Saint-Germain appears in a promotional campaign for the 2026 World Cup released on Wednesday. The campaign is run by Coca‑Cola, the official partner of the tournament. The advertisement shows Zabarnyi set to a piece of music associated with Olympique de Marseille, the traditional rival of his club PSG. The choice of soundtrack links the player to the rival club’s anthem. The ad promotes the upcoming 2026 World Cup and highlights Coca‑Cola’s involvement as a sponsor. It features a PSG player while using a musical element linked to Olympique de Marseille. The unusual pairing of a PSG defender with a Marseille‑related anthem has attracted notice. The campaign underscores the commercial partnership between Coca‑Cola and the World Cup. The use of a rival club’s music in a PSG‑related promotion is a rare occurrence in football advertising. The ad places Zabarnyi at the centre of the World Cup marketing effort. The campaign adds a Ukrainian international player to Coca‑Cola’s World Cup promotional lineup. It demonstrates the brand’s focus on high‑profile football personalities.