Keko Martínez Launches Ariete Sports & Entertainment

Keko Martínez, former Spanish forward born in Barcelona in 1973, has founded Ariete Sports & Entertainment. The new firm will provide advisory services to athletes.

Martínez played across Segunda, Segunda B and Tercera División during a lengthy career. He scored more than 200 goals in those competitions.

Ariete Sports & Entertainment offers integral advice to athletes while they are active. It also supports players after they retire from professional football.

The company targets the full lifecycle of a sporting career, from contract negotiations to post‑retirement planning. Martínez aims to leverage his own experience to guide clients.

The launch adds a former player to the growing list of ex‑professionals entering sports consultancy. Ariete Sports & Entertainment will operate from Spain.